Entrants have a maximum of 1,000 words in which to convince the judges that they are worthy of winning this award. 3 files of supporting material of no more than 4 pages each can also be included. Video footage can also be submitted but should be sent as a link within the main body of the entry and should be no more than 2 minutes in length.
Please include information which will convince the judges that this entry is worthy of winning the award. Suggestions as to what could be covered are listed below.
- Give some background to the event including how it originated and what it set out to achieve. Outline any specific goals or targets you had in mind prior to the event being put together.
- Describe the research that went into developing the event. Give details of the research, processes and techniques used.
- If relevant please describe how you interacted with sponsors, exhibitors or third parties, to develop creative sponsorship packages that met their objectives.
- Outline your marketing strategies including any novel approaches and techniques you used in the event or its' subsequent promotion – including key partnerships with third parties, direct and online marketing and use of social media.
- Describe the features of the event which made it so beneficial to members. How did you manage to implement these?
- Outline the success of the event in terms of the audience size, profile and feedback from attendees, speakers, sponsors or members. Include any other criteria you would use to measure success. Also assess these results against any targets you set at the outset.
- Give any other information regarding the event which you think would help convince the judges that your event should win this award. What makes your event so unique? In what ways have you been particularly innovative?
